The job market competition over the brightest and best is becoming ever more intensive, and it looks like the young candidates are just as picky as their potential employers. In order to attract talent, many companies try "employee branding" – building up the image of an attractive workplace. One of the experts in this area is Nurit Berman of Emda: "In the near future, every organization, particularly in the technological and scientific areas, will have no choice but to manage its employee brand".
