The number of job opportunities for people aged fifty and above has been rising for two years in a row. Many believe this does not indicate a significant change in prevailing attitudes, but Emda CEO Nurit Berman believes there is cause for optimism and reminds us that in executive jobs, 45 is the high point of the career rather than its end. "The most productive stage in a manager's career is when they put all their accumulated knowledge into practice and bring real value to the job. This takes several years to achieve, and is impossible at younger ages. I see increased awareness of the importance of employing older employees in organizations".